1. The salespersons task of identifying potential customers is known as A. prospecting. B. selection. C. follow-up. D. demonstration. 2. Ida works on creating ways to ensure that customers receive goods at the right time and correct location. Ida is involved in her firms ________ strategy. A. transportation B. promotion C. product D. pricing 3. If you want to turn self-directed gain into social and economic benefits for all you should use a/an _______ strategy. A. charitable aid society B. invisible hand C. government D. visible hand 4. Television is an attractive advertising medium because it A. is relatively inexpensive. B. offers a rapidly growing network audience. C. provides instant feedback which can be used to measure effectiveness. D. offers mass coverage and flexibility.
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