2019 Adobe Analytics Challenge – Web Analytics.
For over 12 years, the Adobe Analytics Challenge has been a unique analytics-focused business case competition where university students are given the opportunity to use Adobe’s industry-leading analytics products and access to real-world data from leading organizations such as T‑Mobile, Starwood, Lenovo, Condé Nast, Comcast, Overstock.com, Backcountry.com, Sony PlayStation, and MGM Resort International. Training Session: https://primetime.bluejeans.com/a2m/events/playback/812dc746-af08-4557-a7d9-86f5bf542434 Analysis Workspace Overview | Adobe Analytics: https://www.youtube.com/watch?v=IHOy-QsvVcA&list=PL2tCx83mn7GuNnQdYGOtlyCu0V5mEZ8sS Analytics Analyze Guide: https://docs.adobe.com/content/help/en/analytics/analyze/analysis-workspace/analysis-workspace-features.html# MLB Business Questions to answer during the Challenge: How can MLB bring a beloved in-stadium experience, and create the same excitement and personalized touch online? What are the key behaviors driving customers to MLB.com, Club.com (mlb.com/) and MLB At Bat Apps? How are they being underserved? What opportunities are there for improvement? Are there sections of our website and/or apps that are hard to find? What are some of the differences between user cohorts? Some example cohorts : News Article Readers, Video On Demand Viewers, Ticket Buyers & Browsers, MLB.TV Subscribers (Feel free to identify new cohorts!) The challenge is using adobe analytics platform to answer the main question: How can MLB bring a beloved in-stadium experience, and create the same excitement and personalized touch online?