Adapted from Zikmund et al. (2013), page 103 Global Eating This case study is adapted from a case in the textbook. You are expected to draw heavily from the textbook to answer the questions in this case. Make sure you use headings in your assign
et al. (2013), page 103 Global Eating
This case study is adapted from a case in the textbook. You are expected to draw heavily from the textbook to answer the questions in this case.
Make sure you use headings in your assignment. Each question needs a numbered heading. All information relevant to one response must be provided before moving on to the next response.
Barton Boomer, Director of Marketing Research for a large research firm, has a Bachelor�s degree in marketing from the University of South Australia. He is a typical research analyst and often works as a consultant for businesses wanting to expand into new markets.
He is asked to interview an executive from an Australian fast-food restaurant chain, Eats-R-Wee. Located in New South Wales, Eats-R-Wee is expanding. The logical two choices for expansion are to other states within Australia or to the nearest geographic neighbour, New Zealand. During the initial interview, Ms Elisa Simmons, Vice President of Operations for Eats-R-Wee, makes several points to Barton.
� �Barton, we are all set to move across to New Zealand and begin our international expansion with our close neighbour. Can you provide research that will support this position?�
� �Barton, we are in a hurry. We can�t sit on our hands for weeks waiting to make this decision. We need a comprehensive research project completed by the end of the month.�
� �We are interested in how our competitors will react. Have you ever done research for them?�
1. For each of the statements made by Ms Simmons (see the three dot points above);
a. Identify the ethical issues that Barton needs to consider in his response
b. Use the concepts introduced in the course to explain these issues and why they are important.
In answering this question, you need to draw on the organisational and ethical issues introduced in chapter 5 of the textbook
Zikmund, WG, Babin, BJ, Carr, JC & Griffin, M 2013, Business Research Methods, 9th Edition, South-Western Cengage Learning, Mason, Ohio.
and Week 4 course material. I removed the following: �but with further support from other academic sources (i.e. peer reviewed sources), including course e-readings
Handbook of Research Methods in Industrial and Organizational Psychology
by Rogelberg, Steven G. (use this book)
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