As part of its bankruptcy restructuring General Motors (GM)launched a new campaign on June 3 2009 that was meant to featurea streamlined GM: fewer brands including the Cadillac BuickChevrolet and GMC brands and fewer models within each brand.What research would you have done to determine which vehiclesmodels GM should retain and which it should drop? What would youhave measured and with what type of measurement scale?
Back