Ashford BUS 642 (Business Research Methods and Tools)Week 6Week 6 DQ 1 Measures of AssociationAnswer Making Research Decisions 5 on page 524 of your text. A research team conducted a study of soft-drink preferences among residents in a test market prior to an advertising campaign for a new cola product. Of the participants 130 are teenagers and 130 are adults. The researchers secured the following results:ColaNo colaTeenagers5080Adults9040Calculate an appropriate measure of association and decide how to present the results. How might this information affect the advertising strategy?Week 6 DQ 2 Presenting ResultsConduct a search of websites that provide Internet presentations. Select one and critique its content visuals and the presenters skills. Make sure to include the URL in your Discussion Forum.Week 6 Assignment:BUS 642 Week 6 Final Paper (1500+ Words)
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