Choose an existing product or a service from an Australian company. You have responsibility of analysing the key elements of their marketing plan for this product/service.
Report (2000 words) – Written report should focus on key ideas with an associated journal article for each idea and a discussion of which ideas are most important and why. – The report should demonstrate a knowledge of theory and an appreciation of how to apply this theory to real world problems. – The report should be tightly argued with small steps of logic. – Key Recommendations must be clear
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