- Tell us your favorite product that you purchased using social media and what positioning statement the company used.
- Make sure you include the information from the fill-in-the-blank positioning statement.
- Also, state your opinion on how well social media clearly portrayed the positioning statement.
Brand Positioning Statement:
To ________________[insert target group, users/need]______________________________,
_______[insert brand name]_________ is the brand of _________[insert competitive
framework]_______ that _____________[insert point of differentiation benefit]__________
because ______________[insert two reasons why]__________.
The brand character is ______[insert brand character]____________________.