You are required to make (200 words) weekly contributions to your Discussion Forum the contributions need to be based on thoughts that arise after completing the week’s readings. The thoughts may be based on personal experiences or perhaps from a web-site, journal article or mass media item that is relevant to the week’s module topic. The thoughts that are posted to the forums should be considered and reflect logic and rationale discourse. The intention with this task is to generate discussion about topics in modules to make material in the text come alive. At the end of Week 5, students should bundle what they consider to be their two (2) best contributions together and submit in a single report to their Instructor. The limit of 1000 words overall (500 words for each contribution), plus or minus 10% is to be strictly observed for the choice of “two (2) best contributions” submitted for assessment. Activity 1 1. Find a non-profit organisation that implements the marketing concept. What is the exhange taking place? What is the profit they seek? Do they apply the marketing concept? How can you tell? 2. The Billabong website (www.billabong.com.au) offers consumers a lot of information about the surfing, skiing and skating industries. However, little, if any, information is provided on Billabong products. Do you think that his helps Billabong to build relationships with its target customer? Activity 2 Go to Nestle’s Australian web site (www.nestle.com.au). Review its latest news and the Peter’s brand page to identify recent new-product launches or promotional campaigns. Which segments of the market are these products/campaigns aimed at? Do you think they will be successful? Why or why not? Activity 3 If a company is interested in estimating the distribution of income in the Northern Territory or New Zealands’s North Island, how could it proceed? Be specific. Activity 4 Visit three web services of fast moving consumer goods (FCMG) companies (for example Unilever and P&G). Is there evidence of a segmented approach or are they mass marketing? Rank the three companies in terms of how well they segment their market and prepare a set of recommendations on how they could segment their market further. Activity 5 Discuss how worldwide demographic trends are affecting opportunities for international marketing and which industries are set to benefits from the ageing baby boomers.
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