Question 1 –
If a company is interested in estimating the distribution of income in the Northern Territory or New Zealands’s North Island, how could it proceed? Be specific.
Question 2 – Visit three web services of fast moving consumer goods (FCMG) companies (for example Unilever and P&G). Is there evidence of a segmented approach or are they mass marketing? Rank the three companies in terms of how well they segment their market and prepare a set of recommendations on how they could segment their market further..