Business Management with Finance: Business Plan.
1.
Assessment Brief
2.1 Assessment Summary
Business Plan & Funding Requirements [100% of Module Grade]
You are required to write an individual 2,000 word business plan for a new UK business.
The document you write should relate to a new business venture you have decided to set up for which you should gained approval from your tutor through use of the Business Proposal Form.
2.2 Assessment Brief
The business plan you will produce is a document that could be presented to a potential investor. The relevant percentage weightings are shown for each requirement:
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The name of your business, along with the choice and justification of the type of venture (for example: limited liability, sole trader, partnership etc.) (5%)
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Description and justification of the products and/or services the business will offer (including the USP), and an explanation of how it meets customer needs. (10%)
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Identification and analysis (including evidence) of the market opportunity and the gap in the market that the business fills. (15%)
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Creation of an appropriate sales and marketing strategy. (10%)
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The provision of a detailed competitor analysis including a clear identification of the competitive advantage(s) of the new business. (10%)
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Details and justification of your operational structure. (10%)
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The provision of a detailed cash flow forecast (incorporating a monthly revenue forecast and summary of projected monthly costs for the first year of operation). (15%)
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A profit and loss summary for the first year. (5%)
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The amount, type and source/s of funding for your venture with the specific commercial bank/s (e.g. Lloyds, Santander, Barclays), venture capital funds, business angels, grant institutions, etc. (where possible) that the business would use. Explain your choice of funding for your business venture. (10%)
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Explain how the investment capital will be used and why it will be used in these particular ways. (e.g. refurbishment of premises, advertising costs, web site development, new product development costs, etc. (10%)