Business Plan Solution Report Requirement Description You are expected to gain access to a company of your choice (ideally the company you are currently working at) and identify a business problem. Using data from the external and internal environment, you are expected to analyse the company’s situation, the actual problem (including its triggers) and suggest a number of solutions. In doing so, take into serious consideration the ethical elements of the problem as well as the suggested solution. In addition, the impact of globalization should be reflected in the analysis, including aspects of culture, technology and finance. Important Notice: the assignment is divided into six (6) components as presented below. You are expected to address one component each week (1 component X 6 weeks = 6 components in total). You tutor will offer feedback to the first 4 components/ weeks. Then, by week 6, you are expected to have all six components ready and submit them at the end of week 6 as one consistent report – titled, ‘Business Plan Solution Report’. General requirements and Comments: Research area of my interests is to Define and research new methods towards the development of “Opportunities Management Process” for Oilfield Services Companies in a Competitive Market
trend (Research Thesis Title). • The Selected Company will be Weatherford International • Below is Chapter 4 of B2B Professional Sales Book (Attachment -1) which discuss the Opportunity Management Processes and recommendation that can be used to support the Research Thesis Proposal. Note: Please use frequent APA in-text citation for all the project components 1. Introduction (Week 1) An Introduction to the company: offer a company background, including previous financial achievements and strategies. In doing so, also refer to resources. For instance, describe the Building/ Premises, Equipment and Technology (i.e. point of sales system, other software, reservation systems, CRM etc.). Requirements and comments: This has already been completed by myself (refer to Attachment-2). Please use it as a grounds and start point to complete the remaining requirements 2. Elements of the external business environment (Week 2) • PESTLE model – Political, Economic, Social, Technological, Legal, Environmental conditions and trends. (specify those they are opportunities or threats) – Which conditions and trends act as opportunities or threats? PESTLE model – Political, Economic, Social, Technological, Legal, Environmental conditions and trends. • Competition – direct and indirect competitors and their strengths and weaknesses compared to the Woodpecker restaurant. Are any new competitors expected to enter the market? What are the existing barriers for a new competitor? – Are any new competitors expected to enter the market? What are the existing barriers for a new competitor? (Competition – direct and indirect competitors and their strengths and weaknesses). • Customers – describe their behavior, needs, and decision making process for choosing a restaurant, what are their expectations, how they can become excited in a restaurant. – Customers – describe their behavior, needs, and decision making process for choosing an organisation (restaurant, hotel, computer software company etc. ). What are their expectations, how they can become excited in this organisation? Requirements and comments: Word limit: -1000 words The Elements of External Business Environment affecting the process of Opportunity Management should be about Weatherford International, Please refer to Attachment-3 as a reference. Delivery of this requirement is on February 5th, 2019 3. Elements of the internal business environment (Week 3) • You are supposed to describe the following, identify strengths and weaknesses and make suggestions how to improve weakness and how to exploit the strengths. Business Strategy
– what is the vision and mission of the restaurant? If there is no any what would you suggest. What are the values that guide the behavior and action of management and personnel? If there are no any, please suggest the most appropriate ones. Make comments about the commitment for competence (all lever of personnel). Suggest an appropriate organizational structure according to business operations i.e. Purchases, Kitchen, Service, Cleaning etc. Make comments about the management style i.e. authoritative or democratic, professional manners or just giving orders. Please, make suggestions how people should be managed in a restaurant in order to be effective and efficient and at the same time to satisfy the customers. The • The collection of data should be done using either qualitative or quantitative methods and use the data as reference to support your argument. The collected data must be included within this requirement Requirements and comments: Word limit: 3000 words The Elements of Internal Business Environment affecting the process of Opportunity Management should be about Weatherford International, Please refer to Attachment-4 as a reference. Delivery of this requirement is on February 8th, 2019 4. Marketing Strategy (Week 4) o Target markets strategy – which groups of customers the restaurant should aim and why? o Marketing mix (according to the targeted group of customers) ? Product – describe the menu and extra services may offer ? Price – prices, offers, discounts ? Promotion and advertising – what are the existing strategies for the promotion of the restaurant? Which strategies are the most appropriate according to the groups of customers the restaurant aims to attract, keep and grow? ? Placement – which changes should be done regarding the way the restaurant delivers food? Will the restaurant employ self – service, take away, delivery or serving (waiters) or a combination? Requirements and comments: Word limit: 1000 words The Marketing Strategy to improve the process of Opportunity Management should be about Weatherford International on the grounds of Porter’s five forces analysis, PESTEL analysis Delivery of this requirement is on February 10th, 2019 5. Customer service experience (Week 5) Analyze all the stages of the service delivery – reservation, welcoming, sitting, ordering, delivery, billing, customer feedback, leaving the restaurant. At this point you should put a lot of effort Requirements and comments: Word limit: 1000 words The Customer service experience and its affect to the process of Opportunity Management should be about Weatherford Delivery of this requirement is on February 13th, 2019 6. Analysis of the Suggested Solution & Recommendations (Week 6) Present and discuss a list of suggest solutions to the problem. Ground your analysis in relevant module material, as well as material you have been taught in all previous coursework and courses. Requirements and comments: Word limit: 1000 words Analysis of the Suggested Solution & Recommendations to improve the process of Opportunity Management should be about Weatherford Delivery of this requirement is on February 15th, 2019 Finally assemble all the six components to generate a consistent report titled: Business Plan Solution Report’, as per the structure below: • Table of content • Abstract • Introduction (Week 1) • Elements of the external business environment (Week 2) • Elements of the internal business environment (Week 3) • Marketing Strategy ( Week 4) • Customer service experience (Week 5) • Analysis of the Suggested Solution & Recommendations (Week 6) Delivery of this requirement is on February 15th, 2019 PRESENTATION Please develop a power point presentation of your business plan solution. Please provide explanation and examples briefly in bullet points. Requirements and comments: Word limit: 1500 words, 40 slides Develop a presentation for the process of Opportunity Management, providing explanation and examples briefly in bullet points.