Question 1 –
Go to Nestle’s Australian web site (www.nestle.com.au). Review its latest news and the Peter’s brand page to identify recent new-product launches or promotional campaigns. Which segments of the market are these products/campaigns aimed at? Do you think they will be successful? Why or why not?
Question 2 – Discuss how worldwide demographic trends are affecting opportunities for international marketing and which industries are set to benefits from the ageing baby boomers.
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