Marketing Communication Individual Assignment You are the Marketing Communication Manager for a fictitious local chain of fast food restaurants, Burger Hut and a new product will be launched. Your Managing Director has tasked you to come up with a marketing communication plan that recommends how the company can use various communications tools to introduce this new product in the market. Your Marketing Communication Plan should include the following: 1. Executive Summary (include new product intro, new product must have an unique selling point) 2. Environmental Scanning (PESTLE & SWOT analysis[can be fictitious], identify competitors in the market & environment awareness) 3. Marketing Communications Objectives (drive sales, create awareness etc…) 4. Marketing Communication Strategy & Implementation tactics 5. Proposed Evaluation and Control Methods 6. Sample Print Advertisement: Layout & Copy (Apply AIDA) Word Limit: 2500 words Citation Format: APA References: Fully reference a minimum of 10 different sources of information System: Turnitin Dateline:27 Sep 2017
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