1 a. Briefly describe the nature, background and history of Volkswagen b. In what ways could PESTEL be useful in helping the business meet its objectives? Provide a brief historical background Volkswagen. Explain how the PESTEL analysis is useful to aid the company meets its aims and & objectives. choose two aspects of PESTEL to focus on. 2 a. In what ways is globalisation having an impact on Volkswagen? Discuss three examples. b. In what ways has technology helped Volkswagen to operate effectively in the following areas: production of goods or logistics & communicating with clients. For this section, try to think of specific examples. Give a very brief explanation of globalization before giving specific examples. Try to be specific in this section as well as giving real examples from your research. 3 a. Briefly identify the targeted customers the business tailor to. Why is it important for Volkswagen to understand its customers? b. Briefly describe the workforce of Volkswagen. How does the company treat the workforce and what is the impact of this on the success of the company? What evidence can you find to show that these are target customers? The types of contracts e.g. Full time, part time, zero hours; difference in salaries and bonuses between top earners and bottom earners or employees of the company versus outsourced labour. 4 a. What is the role of ethics in Volkswagen? b. Describe how Volkswagen is combating Carbon Emissions
and reducing Co2. Start with a brief explanation of the importance of ethics in business. Then discuss how Volkswagen does (or does not) have high ethical standards