case study 1366

(“Steelcase, Inc.”) in Corporate Communication and respond to the following questions.

• Where should Grueber report and why?
• What resources should Grueber ask for? What are the biggest challenges for IR?
• How would you position the function to handle those challenges? How do you see these issues relating to empowerment?
• What changes would you have made to strengthen empowerment and hence strengthen (possibly) Steelcase, Inc.?

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