Read the Case Study titled, “Blue Nile and Diamond Retailing,” on pages 103–107 in the textbook, and answer the following questions in your discussion post:
- What are some key success factors in diamond retailing? How do Blue Nile, Zales, and Tiffany compare on those dimensions?
- What do you think of the fact that Blue Nile carries over 30,000 stones priced at $ 2,500 or higher while almost 60 percent of the products sold from the Tiffany Web site are priced at around $ 200? Which of the two product categories is better suited to the strengths of the online channel?
- Which of the three companies do you think is best structured to deal with weak economic times, and why?
- What advice would you give to each of the three companies regarding their strategy and structure?
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