1. Based upon a search of academic literature and also through discussions with family/friends/work colleagues explore consumer decision-making for sunscreen. In your assessment you need to identify relevant product attributes (and their importance to consumers), type of decision-making (rational/emotional), level of decision-making (habitual, limited or extensive), types of perceived risk/s and (suitable) risk-reduction strategies for the risks identified, awareness sets and (appropriate) evoked-set strategies, and dominant decision-making rules. From your insights provide recommendations for a sunscreen manufacturer that is planning to introduce a newly formulated sunscreen, with a “Made for Australian conditions” claim (seal of approval) on the front of the sunscreen pack.
2. Based upon a search of academic literature and also through discussions with family/friends/work colleagues explore consumer decision-making for healthy snack bars. In your assessment you need to identify relevant product attributes (and their importance to consumers), type of decision-making (rational/emotional), level of decision-making (habitual, limited or extensive), types of perceived risk/s and (suitable) risk-reduction strategies for the risks identified, awareness sets and (appropriate) evoked-set strategies, and dominant decision-making rules. From your insights provide recommendations for a brand of healthy snack bars that is planning to introduce new eco-food label (similar to the light-bulb example provided in ‘The Conversation”), on the front of the product’s package.