Consumer perception of sustainability in the fashion industry

Consumer perception of sustainability in the fashion industry.

Consumer perception of sustainability in the fashion industry 

Write the Final part of the project which is the marketing strategy. detailed marketing campaign to educate consumers about sustainability in the fashion industry and how to be more sustainable and the importance of sustainability. I’m targeting Generation Y & Z in this project. The problem is I know it’s an awareness campaign but I don’t know with which organization will it be, and how to make a budget for it. It could be a proposal “sustainability awareness marketing campaign” aimed to BOF/ since they already care about this matter.

Consumer perception of sustainability in the fashion industry