You are required to prepare a corporate strategy for the next 5 years for EasyJet airlines. The report should include the following:
• Prepare an internal and external audit
• Analyse the company’s competitive environment; evaluate competitive positions and core competencies
• Through the application of relevant strategic models assess the company’s strategic choices
• Based on the preceding analysis formulate a strategy for the next 5 years; Prepare an implementation plan for your key functional areas, be mindful of cross functional decisions that need be made to meet the company’s objectives.
• Prepare an internal and external audit
• Analyse the company’s competitive environment; evaluate competitive positions and core competencies
• Through the application of relevant strategic models assess the company’s strategic choices
• Based on the preceding analysis formulate a strategy for the next 5 years; Prepare an implementation plan for your key functional areas, be mindful of cross functional decisions that need be made to meet the company’s objectives.
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