Writing “Cover Letterâ€
See pg#394-396 for examples.
Instructions:
You will write a 1 page cover letter addressing the company that you’ve found (job posting).
In your cover letter, you should:
Be as clear as possible about the kind of opportunity you seek.
Show that you understand the company and the position.
Never volunteer salary information unless an employer asks for it.
Keep it short—no more than three or four paragraphs.
Show some personality.
Project confidence without being arrogant.
Donâ€t just repeat information from your résumé.
Note: Application letter is the same as a Cover letter.
A solicited application letter is in response to an announced job opening and youâ€ll usually know what qualifications the organization is seeking.
An unsolicited application letter is sent to an organization that has not announced an opening, so youâ€ll need to do some research to identify the requirements the position is likely to have.
Because application letters are persuasive messages, use the AIDA (pg#226) approach to organize them.
The opening paragraph of your application letter has two important tasks to accomplish:
Clearly stating your reason for writing
Giving the recipient a reason to keep reading by demonstrating that you have some immediate potential for meeting the companyâ€s needs
To build interest and create a desire in the middle section of your application letter, try to:
Be specific and back up your assertions with convincing evidence.
Be sure to discuss each requirement specified in the ad (if youâ€re writing a solicited letter).
Mention salary requirements only if the organization has asked you to state them.
Refer the reader to your résumé by citing a specific fact or general point covered there.
The final paragraph of your application letter has two important functions:
To ask the reader for a specific action (usually an interview)
To facilitate a reply
To motivate action, you should:
Offer to come to the employerâ€s office (or its nearest representative) at a convenient time.
Include your email address and phone number, as well as the best time to reach you, or you could take the initiative and say that you will follow up with a phone call.
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