Create a GSN (Google Search Campaign) campaign.
Task 2:
a) Create a GSN (Google Search Campaign) campaign (20pts):
● Create 3 ad groups, 5-10 keywords per ad group, 3 ads per ad group;
● For each keyword, specify the Match Type
● Define campaign targeting: Location, Language, Device, Hours (if applies)
● Use ad extensions when relevant
● You can use this ads simulator and screenshot the ads from it
b) Create a GDN campaign (40pts):
● Define campaign targeting: choose from placements, topics or interests and explain the
targeting method you chose
● Create 2 different banners
○ Specify what B variation you would use to test those banners (For ex. “Changing the image on the banner from X to Y” or “Changing the messaging from X to Y”) – No need to actually create the variations