Use creative problem solving (CPS) principles to collaboratively develop a concept for a new or improved sustainable offering and provide a situation analysis for the offering.
To simulate an authentic client-based situation, we suggest you adopt the persona of a marketing consulting company or of the marketing unit within the organisation proposing to launch the offering. Make any necessary assumptions about the organisation behind the market offering (e.g. strategy, size, structure, culture) to ensure that you can proceed to planning the commercialisation step, of which your marketing plan is an important part. As indicated above, your chosen offering may relate to an existing organisation. We would welcome a real ‘client-based’ project if you can scope it to the demands of the assessment task.
Study the relevant Study Guide (SG) topics (as indicated in the brief) before commencing the assignment.
Undertake appropriate desk research, e.g. using SCU Library databases, such as Proquest for article searches, and reference correctly.
Set-out your work using the headings below – one wiki page per heading. All headings should appear as links on your Ass3 wiki page, which is (in turn) linked to your group wiki home page:
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