Assessment 3 – Individual Assignment The aim of this assignment is to work on a branding issue which is both current and timely and based on branding concepts. Please find attachment for assignment brief. Other Guidelines: l A cover page for the assignment will be made available on Blackboard. l The maximum word count should be no more than 1500 words (excluding Appendix). l The deadline for submission is as stated on Blackboard. l ensure that you provide justifications for the use of relevant branding concepts, theories and models in your discussion. This is an APPLICATION assignment. You will not get any marks by simply providing a description. l References from external ACADEMIC sources are expected. On average, about 5 references is the norm and these MUST be from academic or scholarly sources. References from popular press (Newspapers, magazines) do not count. l Each submission of the written projects must be uploaded on Blackboard. This is mandatory. A copy of your assignment must be submitted ONLINE and via TURNITIN for the assignment to be graded.We are choosing OWNS days a company from singapore as my company Heres some of the sample of previous assignment
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