- Customer Segmentation.
Identify and analyse at least two (2) customer segments or ‘customer personas’ who are your targets for the business idea. Each customer segment should include age, gender and relationships if relevant, locations, interests, communication methods, drivers
Demographics:
- – age: 18-30
- – male, female or other
- – middle, high class
Behaviours:
- – keep looking in internet for cheap flights and offers
- – frequent travellers
- – active in social media
- – want a “break” on their life
- – Like to explore and to know new people
PLEASE CREATE PERSONAS
2.Value Proposition
. Identify and analyse specific value proposition/s for each customer segment. Include competitor analysis and how your value proposition provides a gap in the market and what benefit the idea provides to the customer/s. 3