Last week you constructed an industry-specific (E-commerce) essay and proposed an exploratory analysis approach for solving a business problem for your individual assignment.
For this week’s discussion, share a research study that was conducted in response to a similar problem. It can be either in the same industry or a different industry than yours.
a. Provide a brief summary that includes the business problem, the type of study, its purpose, and its final conclusion. Discuss the role of data analytics in addressing the problem.
b. Based on your research-based knowledge, provide your evaluation on the role of data analytics and analysis in the study’s outcome.
c. Provide an APA formatted reference a .pdf of the study
Note: Paraphrase, cite, and reference per APA
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