Decathlon (Singapore) is planning to expand its business by opening brick-and-mortar retail outlets.

Decathlon (Singapore) is planning to expand its business by opening brick-and-mortar retail outlets. Explain how an optimised mobile presence can work in tandem with Decathlon’s social and local marketing to drive consumers to make purchases at these retail outlets. Apply SoLoMo principles.
background on decathlon (singapore) – http://www.marketing-interactive.com/singapore-deemed-failure-market-decathlon/
 
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