Decision Making in the Simulation-Unit 2DB.
Decision Making in the Simulation-Unit 2DB
Reflecting on your learning in the MBA program, section 4.2 (page 11)of the CapSim Team Member Guide, and assigned readings. 1. Identify and explain the value of a marketing strategy that could lead to market dominance for your product and/or company. 2. What decisions are you considering in Practice Round 1 to maximize your market share? Discuss your approach in terms of the marketing mix variables. Include in your assessment: a. Your approach to each of the marketing mix variables (product (R&D), price, place, and promotion). b. Approach to growth in terms of market penetration, development and product development. c. How your strategy can be achieved through CapSim decisions. *Reference the CapSim Team Member Guide attached and Course book