Demonstration of an understanding of the global context in the business environment

Paper details:

The coursework assignment requires students to submit a 2500 word. The basis for the report involves students being allocated a Poland in which they need to provide an assessment of the business environment prevailing in that country. Another important feature of the report is that it should be focused around a particular business organisation “Five Guys” restaurant.( PESTLE analysis, Porter’s 5 Forces and demand-supply scheme) , Therefore, thereport should essentially provide an analysis of a specific organisation,( Five Guys restaurant ) that may be looking to expand its business activities in relation to the particularcountry that they have been allocated. The scenario to be considered should relate to a foreigndirect investment (FDI) decisionand could either be concerned with: 1)the establishment of a company in the allocated Poland I will also be required to focus their reportaround a specific organisation. In particular, the report should be writtenfrom theperspective of a multinational company (Five Guys restaurant ) ) that is contemplatingestablishing or expanding their business operations in the Poland .This could be viewed as a consultancy report for the company or one produced by a manager from the company itself. The report should include relevant tables, graphs and statistics,together with an accompanying commentary of these, in order to provide specific details –especially with regards to the business environment.