Describe two examples where the process of globalisation has affected your chosen company..
Choose a multinational company Your company must have existed for at least 20 years and must have been an MNC (i.e. must have been internationalised) for at least 15 years. Describe two examples where the process of globalisation has affected your chosen company. One of these examples must relate to events prior to 2008 and one must relate to events since (or during) 2008.
For each example, using a PEST (or PESTLE analysis) explain which elements of the globalisation process are associated with the example. Describe how and why they are significant and demonstrate how these influenced the company’s response and actions at the time. Then, with reference to comparisons between both examples, analyze how the nature of the global business environment has changed in the period since the earliest example. (Note: there are three parts to this question – each of your two examples plus the final analysis of how the global business environment has changed. Each part counts equally to your final grade)
Describe two examples where the process of globalisation has affected your chosen company.