Design process by making a creative brief..
This Mod we will be working on designing a multi-part campaign for a client. Each week you will design a new part of the campaign. At the end of the Mod you will have a great portfolio project that showcases your capabilities as a designer. You Assignment this week is to begin your design process by making a creative brief. Step One: Download this folder and choose your client. You will be working with the same client throughout the course. Step Two: Design your creative brief using InDesign. Use information from the Client Overview document. Also, do online visual research for inspiration. Follow this outline for your creative brief. Your creative brief should be at least five pages total: I. Cover Page Client’s Name, Your Name, Date II. Written Content 1. Client Background 2. Campaign Objectives 3. Campaign Deliverables 4. Audience 5. Overall Campaign/Message Tone 6. Schedule III. Visual Inspiration At least four images you find inspirational for the campaign IV. Color Scheme At least four color scheme swatches you feel would be a good fit for the campaign V. References Website reference for each of your visual images. A simple URL address is fine.