Report results using this outline and show a sales forecast with formula or excel doc Tally and write up results of your research. Include: Executive summary of findings- half page of key findings and recommendation based on findings to move ahead with new product Detailed findings from analysis of data- show results 1 question at a time Develop a sales forecast based on % of people who said they would probably or definitely buy your product . Formula: (Percent of people who say they will definitely buy the product X.88) + (% of people who said they would probably but product X .33) X (population of market (target) for your product) X .75 awareness X .65 distribution (% of stores product available in in) X average number of units per year X unit price. WILL COVER THIS IN PRODUCT CHAPTER/MODULE
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