Assessment Description
The purpose of this report is to develop your skills in analysing and evaluating digital marketing strategies & seamlessly integrating them with brick and mortar marketing strategies. You are to work in teams of four to complete this assignment.
Major essay requirements:
1. Review ONE of the following websites and the digital strategy (including social media platforms) implemented by the brand:
2. Identify and describe the customers and divide them into three key market segments.
3. Identify the favourite social media platforms for each of the market segments (even if these aren’t implemented by the brand currently) and analyse how each of these segments access digital communication platforms (E.G.; Twitter, Linkedin, Facebook, Snapchat, Pinterest, Emails etc.).
4. How effectively does the brand utilise each of these platforms? What should be their order of priority of each of these platforms and why?
5. Explain why not all social media platforms will work for all market segments
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