Do applied theories to advertising prove that consumers are induced by cultural synesthesia?.
Trying to show whether or not consumers are experiencing and consuming advertisements in more than visceral ways. Trying to show that consumers look at advertising and ‘taste’ what they see (if it is food advertising). Key areas to look at that might back up the fact consumers are subconsciously experiencing advertising in more than visceral ways:
-Semiotics
– Roland Barthes Rhetoric of the image
-Mirror Neurons
-Qualia
-ASMR Have provided material of examples of what I have tried to do so far. Please read through this material and amend to a question you feel makes more sense and has more of a valid study area.
Do applied theories to advertising prove that consumers are induced by cultural synesthesia?