Does instagram influence fashion brand switching behaviour.
Description Structure 1. Introduction 1.1. Background 1.2. Importance of study 1.3. Research purpose (including research question and objectives or hypotheses as appropriate) 1.4. Limitations 1.5. Organisation of study 2. Literature Review 2.1. Chapter introduction 2.2. Framework for review 2.3. (sub-sections representing the issues covered in the review, 2.3, 2.4 etc.) 2.4. Key findings from literature review 3. Research Methodology 3.1. Chapter introduction 3.2. Research purpose 3.3. Research approach (including justification) 3.4. Research strategy (including justification) 3.5. Time horizons (including justification) 3.6. Research methods (including sampling) 3.7. Data analysis 3.8. Data quality 3.8.1. Reliability 3.8.2. Validity 3.9. Ethical considerations 3.10. Chapter summary 4. Results 4.1. Chapter introduction 4.2. (sub-sections reflecting the issues covered in your data, 4.2, 4.3 etc.) 4.3. Chapter summary 5. Discussion5.1. Chapter introduction 5.2. (sub-sections reflecting your research objectives, 5.2, 5.3 etc.) 5.3. Chapter summary 6. Conclusions 6.1. Chapter introduction 6.2. (Sub-sections reflecting your research objectives, 6.2, 6.3 etc.) 6.3. Implications for research 6.4. Implications for practice 6.5. Revisiting the limitations 6.6. Directions for future research 6.7. Chapter summary 7. Appendices Appendix One – Personal reflection on the research process Appendix Two – Research ethics form and associated strategy (Further appendices as appropriate) 8. References (Include all sources referred to in the dissertation. Do not include any sources that you have not referred to)