In the dynamic world of marketing research, keeping yourself up to date with contemporary trends is very important. This assessment will enable you to identify scope of research, various research topics along with review of different literature available in your chosen topic. A literature review outlines and discusses the contextual issues related to your topic of inquiry, and provides a contemporary understanding of the topic to the reader. It presents the existing theoretical and empirical understanding of the topic and does so in a critical way, positioning your intended research in relation to existing work in the field (Cohen, Manion & Morrison 2016). You may would like to choose a topic of your choice however, it is advisable to liaise with your lecturer before finalising this topic. The marketing research proposal includes a written statement of the research design explaining the purpose of the study and a detailed, systematic outline of the procedures associated with a particular research methodology (Zikmund, 1997). Use Appendix 2A from Chapter 2 of your textbook as a template for this assignment. You will be continuing on the same topic and proposal for your assessment-3 hence choose the topic wisely. Ensure your research proposal does not miss out on the following details. ï‚· Identifies the research problem (What is your proposed research) ï‚· Identifies the research objectives (Why is it important and what you want to achieve out of it). ï‚· Provide literature review of your research area. (What is existing information available on the same area?)
Your proposal should be submitted via turnitin in a .PDF format.
You must use a minimum of 6 references for each week’s reflection: • Text books: The prescribed text is mandatory. • 5 Other scholarly references to support your literature review. • Wikipedia is not to be used and does not count as an academic reference.
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