How to do it?
Write the report entirely on your own (because this is an individual report).
Collect secondary data (data from published sources, like news articles, books, journals, reports etc.) about the businesses or industry you investigated. Use this data to write a literature review of market competition and market structure, and to support your arguments in the other parts of the report written about the two Companies
analyse how both businesses set the prices for their products and use non-price strategies to attract customers + recommend your chosen business could modify its prices or introduce its non-price strategies to secure more customers or sales (Week 6’s topic, pricing and non-price strategies)
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