ENSI216: PRODUCT AND SERVICE INNOVATION.
Assessment is 100% individual reflective essay and you will be required to answer two questions as part of this essay. Element Weight Individual / Group based Reflective Essay 100%: Q1 (50%) Q2 (50%) Individual Individual Reflective Essay (100%): One 2500-3000 word reflective essay made up of 2 questions with approx. 1500 words for Q1 and approx.. 1500 words for Q2 (both word counts are +/- 10%). Q1 and Q2 are together worth 100% of the total marks for the module- 50% of those marks will be for each question). Questions – answer 1a OR 1b AND answer question 2 (both questions should be clearly marked in one submitted document):
QUESTION ONE: Answer one of the following questions (1a or 1b): 1a) Critically discuss how firms can successfully develop ‘disruptive’ products and services. 1b) Why is it important for firms to continually innovate? And in the context of limited resources, how can firms create a culture of innovation? For Question 1a or 1b, you should reference academic sources to ground your discussion and you should provide a full reference list of your citations The purpose of Q1 is provide an opportunity for you to demonstrate your knowledge of: a) the importance of innovation for any organisations, b) key concepts from the literature, alongside c) reflecting on your own experiences with real business or innovation cases.