Option A is the preferred choice for this assignment, however for those who are not able to
volunteer for an event in the timeframe, Option B is available. There are thousands of event
ideas considered every day and we never really know how successful an event will be. When
Sydney-based, Andy Ridley, came up with Earth Hour in a think tank in 2007, little did he
know how global this event would become.
If you choose this Option B written assignment, you are required to examine the global event,
Earth Hour, and address the following criteria in a written report:
1. Title page including report topic, Unit # and name, your name and ID #, lecturer name,
submission date (not included in the word limit);
2. Table of content and Word count at the bottom of the page (not included in the word limit);
3. Describe Earth Hour (e.g., what it is, its purpose, where and how it started, participating
countries) (300 words) (in this part use some academic/industry references)
As a Figure (not included in the word limit) in your report, visually demonstrate a timeline of
events from 2007 to 2018. This one-page timeline should include the number of
participating countries, before/after photos of selective iconic landmarks, and significant
milestones. Refer to this timeline in your description above;
4. There are over 22 corporations associated with Earth Hour. List 20 corporations listed as
official supporters of Earth Hour as a Table (not included in the word limit). To examine
these supporters in more detail, select two supporters and indicate what they do to
demonstrate their commitment to the cause (e.g., IKEA China supports Earth Hour by
dimming lights across stores in 9 cities in China, offering a solar lamp – SUNNAN – as the
offer of the day). Tip: look for a media release. In addition, using reference to the event
management theory of this unit, discuss how/why Earth Hour and the selected corporation
align to have mutual benefits (600 words). Another tip: this is a section that requires
academic references to support your demonstration and understanding of relevant theory;
Value: 30% of the unit
Format: MSWord without an ECU Coversheet.
Written Assignment of 2,000 words (- 10% +30%) by Monday 14th October 11.59pm
Due date & time: Written Assignment due Monday 14th October 11.59pm
How to submit: * Written Assignment submitted electronically, via Blackboard>Assessment folder
> Turnitin link
Unit learning
outcomes:
Explain the management issues in planning, staging and evaluatingevents
Discuss the cultural, economic, political and environmental issues associated with
a range of events
5. Every year there are numerous local and international Earth Hour Ambassadors. Select
one of the international (celebrity) ambassadors (for example, Andy Murray or Jessica
Alba). Discuss why this person is a suitable ambassador of the cause (it would be useful to
look at their campaigns_e.g., what they do to support/promote Earth Hour and their social
media) (500words) (in this part use some academic/industry references);
6. Although Earth Hour is a symbolic gesture to enhance climate change awareness, the
concept ‘Beyond The Hour’ encourages communities to go beyond the hour and make
(tangible) changes to protect the planet. Select a participating country and discuss an
environmental outcome affiliated with Earth Hour (600 words) Another tip: this is a section
that requires academic references to support your demonstration and understanding of
relevanttheory;
7. Reference list- with a minimum of 5 peer reviewed academic journal references and 3
industry references – IS required. Industry references could be sources such as Youtube
video, interviews, reports, and your event website. APA referencing style is required (not
included in the word limit);
8. Appendix (Examples of information that could be included in an appendix include
figures/tables/charts/graphs, statis