Evolution of education.
Description INTRODUCTION & RESEARCH QUESTIONS: In recent years, another new education platform, Smartly, has been gaining more and more attention due its revolutionising teaching and networking approach. Smartly provides not only free online curriculum to its students but also awards its students internationally recognised MBA and Executive MBA academic credentials. It’s fascinating how this free online MBA has such high profile with over 80% of the candidates from top 30 schools. Smartly is also gaining very strong presence on Social Media, particularly LinkedIn, with most Smartly students listing and posting about their elite MBA programs on LinkedIn. While many studies have explored the possibilities and challenges of many other MOOC platforms, there is little discussion on the New Smartly MBA. This paper attempts to address the gaps in the literature by examining the role of Smartly MBA in the latest education landscape, how it is leveraging the technology and resources available especially social media to impact the engagement and recruitment. And students and public perceptions and attitude towards this new method of learning. R1. To what extend smartly is leveraging social media platforms to promote the education platform/ recruitment and to engage with public? How Smartly is leveraging Social Media to engage with students and public and use online platform to recruit students? R2. What do people perceive about Smartly MBA? What is public’s opinion and perception about Smartly MBA on the internet? LIT REVIEW: 1) History of Education – Definition of education, how education started, types of education 2) New Paradigm of Teaching & Learning – including computer-mediated Communication/ web learning – From paid MOOC (Massive open online course) to free MOOC 3) Social media in education – Disruptive Innovation – How Social media platforms have been used in schools and universities as teaching, – Social media marketing and communication tools to engage with students as well as the public. how info is shared using social media. – importance of social media 4) Current technology that Smartly MBA (free MBA) Social media platforms have been used in schools and universities as marketing and communication tools to engage with students as well as the public