The limit of 1000 words overall (500 words for each activity), plus or minus 10% is to be strictly observed for best contributions” submitted for assessment. Marks(20%)With HARVARD style references.
1. Visit three web services of fast moving consumer goods (FCMG) companies (for example Unilever and P&G). Is there evidence of a segmented approach or are they mass marketing? Rank the three companies in terms of how well they segment their market and prepare a set of recommendations on how they could segment their market further.
2. Discuss how worldwide demographic trends are affecting opportunities for international marketing and which industries are set to benefits from the ageing baby boomers.