Financial ratio analysis.
Financial ratio analysis is a tool that is often used to evaluate the internal strengths and weaknesses of a company. Potential investors and shareholders look closely at a firm’s financial ratios and compare it to industry averages. Use the resources from Table 4-10 in your textbook, the video in the module, and your Capstone Courier report to determine the financial ratios (see Table 4-4 in your textbook) of your Capstone company. Post your calculations to as many of the financial ratios that you can find in your Capstone Courier report. Your discussion post should include how your company is doing against your competitors from a financial standpoint.