You are to prepare a feasibility study for your firm considering all the market entry options for going global. You will learn in your early workshops the different entry types for firms at organisational level and at a product level. This assessment focuses on the first, second and third learning outcomes as per the subject outline.
Assessment Details ï‚· As a group you are to choose your own firm to analyse. ï‚· You are to prepare a global screening and feasibility analysis about going global. ï‚· You will be required to justify the reasoning for going global and identify your firm level approach. ï‚· You will compare at least 2 firm level approaches and offer the pros and cons related to your current operations. ï‚· You are then to analyse (with reference to your firm’s strategic capability and your firm level choice) your product market level entry strategy. You should show the synergy of this to your firm level entry strategy. ï‚· You are to examine the options of at least 4 types of entry strategies and offer the pros and cons for each. ï‚· You will assess risk, cost and environmental factors. ï‚· You will then make a recommendation of the most feasible entry approach for your firm and for your product. ï‚· You are to support your feasibility analysis with secondary sources and credible references. ï‚· The word limit for this assessment is 2000 words maximum. Your document should follow a business report format and include a title page, executive summary, introduction and conclusion. You should also support your report using figures and tables
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