Identify a common problem your company encounters when engaging with clients in financial planning.
Your problem must be specific and relevant. The problem may be a particular bias, client anxiety,
assumption (e.g. heuristic) or information uncertainty.
This could have occurred as a result of:
• an error or misunderstanding with the client
• poor processing/systems in the company which has resulted in a poor outcome for the client
• providing the wrong type of service to the wrong client segment
• a lack of staff knowledge/training which has resulted in a client complaint
• a client leaving the company or requesting to deal with someone else in the company as a result of poor
experience/misunderstanding or merely a personality clash (behavioural biases).
If you do not have direct experience in financial planning or direct client engagement experience, interview
a financial adviser and ask them to identify a common problem they encounter when engaging with clients.
If you decide to do this, you can use the interview questions in Appendix 1 of Assignment 1 to help you ask
the right questions