The company I chose for this discussion is General Electric (GE) and the Ecomagination system. GE started the Ecomagination a $90 million campaign in 2005 and it was GE’s commitment to address challenges such as the need for cleaner, more efficient sources of energy, reduced emissions and abundant sources of clean water” (www.huffingtonpost.com). (Links to an external site.)Links to an external site.The effort then was considered as greenwashing but since being introduced has provided GE with countless opportunities to reflect it’s corporate concern over the environment. Greenwashing refers to covering up environmentally problematic practices or making unsubstantiated, claims about positive impacts and false environmental advertising (Hammond & Christensen, 2016).
GE has since proven that 10 years later efficiency and economics go hand in hand by building more efficient machines that produce energy, reduce greenhouse gas emissions, clear water and cut its use. It has since generated $200 billion in revenue since it’s start in 2005 and is continuing to expand by partnering with more organizations to solve looming environmental and sustainability challenges (Egan, 2015). The ad is saying how much GE is investing in making the environment cleaner and friendlier after it caused pollution with toxic chemicals for almost three decades. The company has proven that it’s new system of technology has helped improve the environment and it wasn’t just advertising to find a way to clear their name of the problems it had caused, but has done a 180 in developing a strategy to continue in cleaning up the environment.