In 2300 words, students are required to critically discuss the following topic: Using an example of an MNC from an emerging market, present an analysis of the opportunities and threats that globalisation creates for decision-makers. What are the main lessons international business managers can learn about the interplay between home and host country differences in achieving success? At a minimum, this essay will reference 10-15 reliable academic sources (including journal articles and textbooks) identified by the student, in addition to the textbook. 2. The response examines MNC from an emerging market, with reference to both the core text and the academic literature. 3. The response presents an analysis of the opportunities and threats that globalisation creates for decision-makers with reference to both the core text and the academic literature. This section has a total potential value of 5 marks. 4. The response provides the main lessons international business managers can learn about the interplay between home and host country differences in achieving success. This section has a total potential value of 5 marks.
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