(Leveraging Search Technologies)
Identify an organization that is using at least one online search technology. Briefly describe the organization, and then answer these questions:
- Of the various types of search technologies, which ones are they utilizing?
- Why is the organization using these technologies? What are the benefits?
- What are some metrics the organization could use to evaluate how effective these technologies are in supporting organizational objectives? Explain.
- Identify areas in which the business could expand or improve upon using the search technology. Explain what they could do and why they should do it.
Use University academic writing standards and APA style guidelines, citing references as appropriate. Submit your findings in a 4-5 page document, not including the cover and reference pages.
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