. Written report – worth 20% of your final grade and must be submitted Week 10 at 5pm.
Identify a company.
Identify a management problem. (Note: not a Market Research
nature).
Specify research questions which address the management
problem/decision.
Design a research program.
Carry out the research.
Sourcing from ONLY secondary data.
Analyse the findings.
Identify alternatives and make recommendations to improve the performance of the
organisation.
Your report is to be written as a business report. It must include;
Executive summary
Table of contents
Section headings
Paragraphing
Page numbers
Reference list at the end of the report