This is an individual student assessment. You need to submit your contributions to questions posed by the lecturer or general questions asked in the forums. This assessment is designed to test the student’s knowledge, skills or capabilities of the materials covered during lectures and in the forums. * We are to submit each week the ‘Highlights’ of one article we have read for each topic covered from weeks 3 to week 10. * ‘Highlights’ are a short collection of bullet points that convey the core findings and provide readers with a quick textual overview of the article. * Each ‘Highlight’ will be limited to exactly 250 words. Articles must be selected from any of the following academic journals: * Journal of Advertising * Journal of Advertising Research * International Journal of Advertising * Journal of Interactive Advertising * European Journal of Marketing * Industrial Marketing Management * International Journal of Research in Marketing * Journal of Marketing * Journal of Marketing Research *Journal of the Academy of Marketing Science * Marketing Science * International Marketing Review * Journal of Business and Industrial Marketing * Journal of Hospitality Marketing and Management * Journal of Interactive Marketing * Journal of International Marketing * Journal of Marketing Management * Journal of Services Marketing * Journal of Strategic Marketing * Journal of Personal Selling and Sales Management * Journal of Digital and Social Media Marketing * Public Relations Review * Asia Pacific Public Relations Journal * Journal of Public Relations Research * Corporate Communications: an international journal * Journal of Marketing Communications * Journal of Retailing Please refer the weekly highlights and topics attached.
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