How Marketing Mistakes Affect International Marketing
Companies tend to make mistakes when expanding their business internationally that can have a significant impact on the business. It is important for companies to stay aware and avoid making these mistakes for better chances for growth, visibility, and success. One of the common mistakes companies do is not doing sufficient research. When companies fall to do sufficient research, they are bound to fail. Sufficient market research is helpful in understanding the needs and wants of the target markets. Without the knowledge, creating an impactful and compelling marketing strategy that identifies with the target audience. Another common mistake is a lack of flexibility. International market keeps changing constantly and companies should ensure their marketing strategies are flexible to change and evolve. They should know that to become successful, they must remain willing to adapt to a landscape that is ever-changing. Another mistake is failing to localize content to ensure it aligns with the target audience. Companies that do not localize their content remain at risk of developing products/services that are irrelevant to the culture of their target market((“Common International Marketing Mistakes and How to Avoid Them – DA Languages,” 2022). For instance, they can use images, concepts, languages and humor that is culturally appropriate or well-received. Content which is inconsiderate of its target market is ineffective and wasteful and can come off as offensive. Lack of cultural propriety does lasting damage on a business’s reputation. Another common mistake that affects international marketing is not using the correct channels. It is important for a company to put to use the correct channels to reach the target audience. It may include social media, local print and online media platforms that are popularly used in that country. Using the wrong platforms is a waste of valuable resources and time as the target audiences are rarely met.
References
Common International Marketing Mistakes and How to Avoid Them – DA Languages. DA Languages. (2022). Retrieved 17 October 2022, from https://www.dalanguages.co.uk/common-international-marketing-mistakes-and-how-to-avoid-them/.
