Aim: This assessment focuses on identification of opportunities for an events management company and the competitive and economic edge events management adds to the hospitality industry. The planning, managing and evaluation stages of different events will be analysed through events brief. Evaluating
Brief: This is a scenario-based assessment where the student has started an events management company and has been asked to develop a written proposal with an event brief for multiple events for their potential client in Auckland.
Submission format: The proposal MUST be typed in 12pt font Times Roman or Calibri, 1.5-line spacing and properly referenced using APA 6th edition. The word limit for this assessment is 2200 words (+/-) 10%.
No handwritten assignments will be accepted. A final soft copy of the assignment must be submitted via “Turnitin on NZSE-Canvas” online with the cover sheet (see cover sheet at the end of this document) as the first page.
Learning outcomes
1. Identify the different opportunities existing in terms of events management and potential for growth in this increasingly important part of the hospitality industry. Students should understand the economic and competitive importance of this aspect of hospitality management.
2. Identify the different stages and steps required in planning, managing and evaluating events, conferences and other special events.
4. Explore the potential cultural and environmental impacts of specific events. 7. Develop successful publicity and promotional ideas focused on specific event types (including the arts, sports conferences and design-focused events).